In a snack aisle that's doing too much,
SunChips boldly champions doing just enough.
Lighten Up
The world is hell-bent on doing too much. And the snack aisle is as guilty as anyone. Spice has gotten too spicy. Cheese too cheesy. Health claims too buzzwordy. And flavors, just plain weird. Frankly, it’s all a bit too heavy. And we’re over the over-the-top-ness of it all. Because we were born of a simple idea: a chip should be a chip. Light and crunchy. Simple and snackable. A side, not a center of attention. It’s time for snacks to remember their place. And for the whole world to lighten up a little.
PRINT & OOH
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FLAVOR DESCRIPTION: We let our flavors speak for themselves.
