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I eavesdrop on strangers. I study shopping carts. I once listened to my dentist debate latex glove samples for ten minutes, convinced there was an insight in it.

 

There usually is.

 

What started as a career shift into advertising turned into something else entirely: a habit of paying attention. To the small, overlooked details that reveal how people think, choose, and behave.

 

Because at its core, advertising isn’t just about selling things. It’s about understanding people. 

 

That’s what I love about it.