Most people don’t think about tires until they have to.
Goodyear champions those people.
FOR THE EVERYDRIVER
Not every driver follows the same road. But every road matters. Whether you get behind the wheel to get from zero-to-sixty. Or just get through the nine-to-five. Whether you’re a NASCAR Cup holder. Or just have coffee in your cup holder. For those who execute a perfect 8-point turn. With the "check engine" light on. And a toddler wailing in the backseat. For every exit miss. Every curb kiss. Every pothole hit. There’s a tire to take you there. Goodyear. For the Everydriver.
PRINT & OOH
GOODYEAR X DUNKIN: AMERICA RIDES ON GOODYEAR
SOCIAL: THE BLIMPIES
You don’t need a checkered flag to feel like a winner. But every driver deserves a moment of glory. That’s why Goodyear launched The Blimpie Awards, where Everydrivers could nominate their wins behind the wheel for a chance at a victory lap in the Goodyear Blimp.
SOCIAL: #EVERYDRIVERTHOUGHTS
MOBILE APP: OTTO
We’re not here to put mechanics out of work. We’re just here to help you understand them. Introducing Otto, your AI-powered co-pilot. Snap a photo of your tires, and Otto will tell you what they need: air, alignment, rotation, or a full replacement. Got a confusing repair estimate? Upload it. Add your vehicle history and symptoms, and Otto will translate the lingo, rating each recommendation by likelihood, urgency, and fairness. And if you’ve got a burning question — just ask. Otto speaks mechanic, so you don’t have to. Because the ones who take your ride, shouldn’t take you for one too.
Otto. By Goodyear. For The Everydriver.