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Dove celebrates the greatest inheritance of all time.*

REAL BEAUTY IS INHERITED

Real beauty is inherited. Hooked nose. Hairy hands. Hooded eyes. The world tells you to fix, hide, or edit them away. But they aren’t imperfections. They’re your heritage. Proof that you belong to something larger than yourself. And how beautiful it is to resemble the ones you love. Take care of your inheritance.

*A One Show 2024 Brief

PRINT

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OOH: Sometimes being quiet is the loudest thing you can do.

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KINDLE ADS

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DOVE X AIRBNB EXPERIENCES

DOVE X THE FASHION BRAND COMPANY

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The Family Heirloom Collection

Your heritage is a statement piece. So Dove teamed up with the Fashion Brand Company. And launched the Family Heirloom Collection. Turning inherited traits into wearable art. The Roman Nose top. “From Grandma” skirt. Stitched to last for generations. And remind the world that all features are fashionable. Because real beauty is inherited.

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Copy: Emmy Higgins
Art Direction: Ashley Kim

 

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